Facebook has removed the #Trending Topics bar

Trending bar was one of those Facebook features turned out to be a major headache for the company. Facebook has sensibly decided to call it quits, and is discontinuing the feature — which has been a never-ending source of criticism for the company, despite only being available in a handful of countries. The Trending algorithm worked on how many stories have been posted about a topic and how users are interacting with those news items. This started the era of “fake news” on Facebook.

Facebook has removed the Trending Topics bar In a blog post titled “Removing Trending From Facebook” Alex Hardiman Head of News Products in Facebook said that “We’re removing Trending soon to make way for future news experiences on Facebook. We introduced Trending in 2014 as a way to help people discover news topics that were popular across the Facebook community.

However, it was only available in five countries and accounted for less than 1.5% of clicks to news publishers on average. From research we found that over time people found the product to be less and less useful. We will remove Trending from Facebook next week and we will also remove products and third-party partner integrations that rely on the Trends API.”

He also added that “We’ve seen that the way people consume news on Facebook is changing to be primarily on mobile and increasingly through news video. So We’re exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources.”

Facebook also Testing three Instead of Trending. The tools are : Breaking News Label, Today In & Today In!

Facebook describes the tools they are testing now as stated below:

Breaking News Label: A test we’re running with 80 publishers across North America, South America, Europe, India and Australia lets publishers put a “breaking news” indicator on their posts in News Feed. We’re also testing breaking news notifications.

Facebook has removed the Trending Topics barToday In: We’re testing a dedicated section on Facebook called Today In that connects people to the latest breaking and important news from local publishers in their city, as well as updates from local officials and organizations.

News Video in Watch: We will soon have a dedicated section on Facebook Watch in the US where people can view live coverage, daily news briefings and weekly deep dives that are exclusive to Watch.

The relationship between journalism and Facebook has long been fraught. It’ll be interesting to see how it evolves in this post-Trending Topics era.


Facebook has removed the #Trending Topics bar

Article :  Admin #Spike

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